Rankings
Definitive, arguable, very clickable.
Every "In a World…" That Mattered, Ranked
Three words became the most recognisable phrase in movie marketing — then a punchline, then extinct. A ranked tour of the voiceover era's greatest hits.
13 Needle-Drops That Made the Whole Trailer
Sometimes the song isn't part of the trailer. The song IS the trailer. Here are thirteen times one music cue did all the work.
10 Teasers That Showed You Nothing — and Worked Anyway
No plot, barely any footage, sometimes just a logo and a sound. These teasers sold millions of tickets by showing you almost nothing. Here's why withholding works.
15 Trailers That Were Better Than the Movie They Were Selling
A trailer is a film with all the boring parts removed and the soul concentrated into a single hit — and sometimes that's all the soul there was.
12 Trailers That Spoiled the Entire Movie
Some trailers tease. These ones confessed — handing over the twist, the death, the cameo, the ending, all before you'd bought your ticket.