Definitive, arguable, very clickable.
Three words became the most recognisable phrase in movie marketing — then a punchline, then extinct. A ranked tour of the voiceover era's greatest hits.
Sometimes the song isn't part of the trailer. The song IS the trailer. Here are thirteen times one music cue did all the work.
No plot, barely any footage, sometimes just a logo and a sound. These teasers sold millions of tickets by showing you almost nothing. Here's why withholding works.
A trailer is a film with all the boring parts removed and the soul concentrated into a single hit — and sometimes that's all the soul there was.
Some trailers tease. These ones confessed — handing over the twist, the death, the cameo, the ending, all before you'd bought your ticket.