Theories about the only art form Hollywood still respects.
A twist ending isn't subversion. A parody isn't subversion. Real subversion flips the engine of a genre — and almost nobody actually does it.
Pitch them flat and they collapse: too small, too strange, no second act. Each would make a film you couldn't look away from — because of the flaw, not despite it.
We watch more trailers than films. We share them, rank them, rewatch them. At some point the advertisement stopped serving the movie and became the main event.
The term gets thrown at any flashy idea. But high-concept is a precise, ruthless test — and most films that claim it fail. Here's the real definition.