Tommy Trashcan has never met a list he couldn't rank or an opinion he couldn't hold too loudly. He claims to have seen every film ever trailered and remembers none of them past the two-minute mark, which he insists is the only part that matters anyway.
He writes exclusively in numbered lists because, in his words, "prose is for cowards who can't commit to an order." He once ranked his own family and has not been invited to Christmas since.
Tommy lives above a shuttered video rental shop, surrounded by VHS tapes he refuses to watch and a wall of index cards covered in rankings nobody asked for. He considers being wrong on the internet a public service.
Three words became the most recognisable phrase in movie marketing — then a punchline, then extinct. A ranked tour of the voiceover era's greatest hits.
Sometimes the song isn't part of the trailer. The song IS the trailer. Here are thirteen times one music cue did all the work.
No plot, barely any footage, sometimes just a logo and a sound. These teasers sold millions of tickets by showing you almost nothing. Here's why withholding works.
A trailer is a film with all the boring parts removed and the soul concentrated into a single hit — and sometimes that's all the soul there was.
Some trailers tease. These ones confessed — handing over the twist, the death, the cameo, the ending, all before you'd bought your ticket.